About midday on January 18, 2007, one of my best websites was torpedoed by Google. My site wasn't removed from the Google index, but almost all the traffic I was getting from Google came to a very sudden and shocking halt. Even highly unique keyphrases -- phrases for which I was certain I would dominate (or at least do well) in the Google SERP's for a long time -- disappeared from my server logs.
When I first discovered the SERP's assassination, I panicked for a few minutes (a great way to shed some extra pounds!) I then made my way through some of the forums I frequent and found that lots of people experienced the same drop in Google, at around the same time. A few experience publishers communicated that we shouldn't worry about the recent SERP's shuffle, and that most of our demoted rankings will most likely rise again in short order.
I hope they're right. If my phoenix doesn't rise out of the ashes, I may have to find a part-time job (GULP!) I've been out of corporate America for so long, I don't think I even have a suit that fits anymore. Yikes!
In other SERP's news, the folks at Yahoo! just rolled out a new update for their search index. I recently paid for not one but two Yahoo! Directory listings @ $299 each, so I'm hoping to do well this time around. Check out the Yahoo! Search blog post and comments here. I'm guessing that the shuffling SERP's @ Yahoo! will settle by Monday morning. Good luck to all!
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